Users will soon have a new feature that allows them to reduce the volume of AI-created videos appearing in their timelines. This move comes as the company revealed that it now features in excess of 1 bn AI videos.
Trial and Implementation
The new functionality is in a pilot phase over the next few weeks before a widespread launch. This shift comes amid a surge in content created by AI, driven by emerging AI video creators.
The Broader AI Trend
Recent reports that almost a tenth of the fastest-growing content creators on a popular video site primarily display clips produced artificially. A significant portion of this output is classified as low-quality AI content, a label for poor-quality, mass-produced content that is often absurd or dreamlike.
Based on user feedback that a lot of users enjoy content produced via AI tools, including AI artwork to science explainers, and we want to provide users the option to see more or less of that, according to their own choices,” commented a platform representative.
Scale of AI Content
TikTok announced that there are currently over a billion videos on its app identified as artificially created. Collectively, in excess of 100 m videos are uploaded to the app every day, making clips made by AI a relatively small part of its overall inventory.
How to Adjust Settings
Users will be able to limit or boost the volume of artificial media they view by opening the content preference feature in the app and picking AI-made media. Additional categories that can already be controlled under the filter cover politics, fashion, aesthetics, and choreography.
Content Labeling and Policies
The platform’s policies mandate content makers to tag “realistic” AI-made content, and it forbids harmful deepfakes of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is without a tag can be removed under its user guidelines.
In addition, the service will now attach an AI-generated label to content made using its own AI tools, or identified by an cross-platform project for identifying AI-generated material. This action is designed to stop users from attempting to bypass the tagging system.
AI Literacy Programs
The company is furthermore introducing a two million dollar AI literacy fund for experts and organizations to create informative material about responsible artificial intelligence. This project will support educational bodies specializing in teaching programming and robotics.
Content Safety Approach
The video-sharing app has supported its moderation strategy, during controversy over intentions to lay off numerous content moderators in Britain. It is set to reduce a significant number of roles in its content moderation department in its British office, with worker representatives and digital protection specialists voicing alarm that people are being substituted by machine-led review.
A company official clarified that people-led review would still have a role, but AI can protect employees by eliminating the most graphic content ahead of it gets reviewed by staff. TikTok reported a notable drop in explicit and harmful content reviewed by human moderators over the last 12 months due to the use of its automated systems.
We believe it is crucial to balance people and machines to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we also think it’s highly necessary to limit contact with harmful content as rapidly, which is where a lot of the machine support is really helping us operate efficiently.”
